Privacy Notice

1. Data Controller

DESARROLLOS HACIENDA PUERTA AZUL SA DE CV. siendo su nombre comercial reconocido como NAAY con domicilio Calle Paseo Carey, 127, Isla de Holbox, Quintana Roo, México, is responsible for the processing of your personal data, in accordance with the Federal Law on the Protection of Personal Data Held by Private Parties (LFPDPPP).

You can contact us at legal@naayholbox.com for any questions regarding your personal data.

2. Purpose of Processing Personal Data

The personal data collected through this website—via contact forms, bookings, subscriptions, or browsing—will be used for the following purposes:

Primary purposes:

To manage and confirm reservations and accommodation.
To provide requested services during your stay.
To contact you regarding your booking or any issue related to your stay.

Secondary purposes:

To send promotional communications, newsletters, or offers related to our services.
To analyze user behavior for marketing and website optimization.
To display personalized ads through third-party platforms such as Google Ads, Facebook Ads, Instagram Ads, TikTok Ads, and similar platforms.

If you do not want your data to be used for secondary purposes, you may express your refusal using the mechanisms described in Section 6 of this notice.

3. Data Transfers and Third Parties

We inform you that your personal data may be shared with third parties for the purposes mentioned above, including:

Google Ads and Google Analytics (owned by Google LLC): for behavioral advertising and website traffic analysis.
Meta Platforms, Inc. (Facebook, Instagram): for personalized ad campaigns.
Booking platforms (such as Booking.com, Expedia, TripAdvisor): for reservation processing or reputation management.
Email marketing platforms (e.g., Mailchimp, Brevo, ActiveCampaign): to send promotional or service-related communications.

In all cases, data transfers will be made under agreements that ensure your data is treated in accordance with the LFPDPPP and only for the purposes mentioned.

4. ARCO Rights (Access, Rectification, Cancellation, Opposition)

As the data subject, you have the right to access, rectify, cancel, or oppose the use of your personal data (known as ARCO rights). You also have the right to revoke your consent at any time.

To exercise these rights, please send a written request to [contact email] with the following information:

Full name and copy of official ID.
Description of the right you wish to exercise.
Any additional information necessary to locate your data.

We will respond within 20 business days, as established by law.

5. Use of Cookies and Tracking Technologies

This website uses cookies and similar technologies to enhance user experience and provide personalized content and ads.

You can disable cookies in your browser settings. For more information, please see our [Cookies Policy].

6. Options and Means to Limit Use of Your Data

If you do not wish to receive promotional messages or if you wish to limit the use or disclosure of your personal data, you may:

Send an email to [contact email] with the subject “Unsubscribe from advertising”.
Register in the Public Registry to Avoid Advertising (REPEP), managed by Mexico’s consumer protection agency (PROFECO).

7. Changes to the Privacy Notice

We reserve the right to update or modify this Privacy Notice at any time. Any changes will be posted on this website and/or sent to your email if applicable.